A Cut Above the Rest: Blue Nile™ has an internet assortment of beautiful Engagement Rings & precious jewelry

The brief type: choosing a wedding ring is actually a weighty task, many cutting-edge sources enables people get it right the first occasion. Blue Nile, the whole world’s largest internet based store of diamonds, has aided in more than 500,000 marriage proposals since 1999. Their unique diamond collection and educational content material serve first-time buyers seeking to wow their unique considerable others with sparkly pieces of jewelry. Blue Nile assures quality workmanship inside their supply of over 150,000 expensive diamonds along with other gems. You’ll be able to build your own band utilizing their interactive methods to select the cut, shade, clearness, concept, setting, and rate you want. Next time you are considering proposing or giving a romantic gift to special someone, it is possible to search Blue Nile for amazing jewelry at an affordable price.


In 1998, Mark Vadon had been on a goal to get the great engagement ring for his girlfriend — the sole issue had been he didn’t know any single thing about expensive diamonds. He went into a jewelry store and soon found themselves experiencing skeptical about the staff people and their blasé guidance. The guy described two bands that appeared the same as him and asked exactly why there seemed to be a $5,000 price distinction between them.

Product sales clerk smiled and mentioned what mattered a lot more than the cost had been how the band made him feel. To Mark’s analytical mind, it was ludicrous. The guy moved out of the shop empty-handed and exasperated, but he was in addition determined for more information on engagement bands so the guy could comprehend precisely what he was paying for.

Mark, a Stanford-educated numbers cruncher, approached their ring-buying choice as he would an investigation project and went on line to get every basic facts. The guy discovered a site known as online Diamonds, a retailer that supplied beneficial information and led lessons about diamonds to augment their particular jewellery collection.

Using this reference, Mark thought positive when buying a superb band online — for thousands lower than the rings he previously observed at the store.

He had been so taken by this consumer-friendly experience that he had gotten in contact with the site’s proprietor, Doug Williams, to talk about purchasing the company. They received upwards terms and conditions on a napkin over lunch. By spring of 1999, Mark had brought up above $6 million, adequate to take control Internet Diamonds, that he renamed Blue Nile. Nowadays, the sexting text website may be the biggest online merchant of licensed expensive diamonds and fine jewelry, even so they still prioritize buyer knowledge above all else.

“Education could be the backbone your organization,” commented Josh Holland, Director of Brand Experience. “We have a customers-first mentality.”

If you like it and wish to put a ring on it, you can rely on Blue Nile to really make the process a lot easier by providing clear information, qualified advice, and tens of thousands of independently-graded expensive diamonds. The internet site’s sufficient resources stroll clients through the essential features of a diamond and gives easy-to-use tools to restrict your pursuit for a stunning piece of jewelry.

“We try to guide individuals to make the most effective buy you heard that right on their behalf,” Josh informed all of us. “We assist customers find the right mixture of functions to increase their unique spending plan to get  a beautiful diamond.”

Over 150,000 expensive diamonds personalized your resources & Taste

Any amazing offer begins with the diamond. You cannot get upon one leg with any outdated ring in the hand. With a stock in excess of 150,000 expensive diamonds, Blue Nile gives clients no conclusion of engaging choices. In accordance with Josh, about 70percent of Blue Nile’s revenue arises from wedding rings.

The web site allows partners to create their own bands from deciding on the diamond to deciding on the setting. Very first, you are going to make use of quick slider tools to choose just the right shape, price, carat, slice, color, and clarity of your diamond. After that, might choose a setting, sorting by color, rate, style, or fashion designer, to offset the diamond. On Blue Nile, it requires a few minutes to put together an original production.

Whether you’re enamored by the sheen of platnium or attracted to platinum’s toughness, Blue Nile assists you to restrict thousands of possibilities into one customized ring.

Obtaining engaged is actually a once-in-a-lifetime type of occasion, so the majority of people getting involvement rings tend to be novices, uncertain of what they’re looking for and brand new to ring purchasing. Blue Nile’s team has the knowledge to train first-timers where to find the engagement ring which fits just right.

Easily accessible, clear, and helpful, this jewelry retailer doesn’t stress clients into purchasing any such thing outside their particular means. Because Blue Nile functions as an internet shop, they will have substantially much less overhead and can supply quality diamonds at a fraction of the fee you had get in a conventional precious jewelry shop.

As well as an independently-graded GIA document, plenty of item images show web customers exactly what their own precious jewelry will appear like out of each and every possible position. Plus, your website provides a 360-degree movie look at any diamond via the Diamond Visualization Software. Using advanced level technologies, Blue Nile magnifies the diamond and rotates the picture so customers is able to see every information.

“You will get an alternative sense of just what diamond seems like, additionally the visual is spectacular,” Josh told us. “Because it’s very magnified it’s actually better yet than keeping it within hand.”

Skilled Jewelers show you wise Ring-Buying Practices

The degree part on Blue Nile’s internet site promotes one come to be a professional in expensive diamonds. Their own in-depth precious jewelry courses cover anything from locating your own (or your lover’s) ring dimensions to selecting the diamond faculties main for your requirements. You can study more and more metals, gemstones, pearls, marriage rings, and other jewelry also.

“also slightly bit of study can go a long way,” Josh mentioned. By understanding the thing that makes a diamond more or less pricey, customers can focus on what they want within jewellery and spend less through smarter shopping.

“My fiancé and that I did plenty of research, plus it all repaid once we watched the band. Blue Nile is really fantastic!” — Manjari, a satisfied client from Irving, Texas

Blue Nile supplies thorough resources so first-timers makes updated choices regarding their diamond’s carat, understanding, color, also facets. The guide group fails on percentage and really tries to support free purchasing ideas. In regards to diamond carat fat, such as, their unique professionals suggest “to optimize your finances, consider buying a diamond that will be somewhat below your perfect carat weight.”

Associates after all degrees of the company typically simply take your own curiosity about customers. “One of my favorite tales,” Josh told all of us, “is our jewelers take note of the name for the client of this ring they’re taking care of so it is not merely a ring in their eyes.”

Every coverage & Guarantee throws the consumer’s Needs First

Oftentimes, purchasing a diamond means generating a lifelong dedication, therefore it is vital that you choose a trustworthy retailer to guarantee the correct fit. Blue Nile promises fulfillment through lots of customer-first guidelines. For instance, the organization can make a 30-day money-back guarantee on comes back regarding their precious jewelry.

“high quality and workmanship is key to you,” Josh stated. “We make sure that the band is exactly perfect before it fades the door, and in addition we stand behind that really work with a no-questions-asked return policy.”

Blue Nile provides complimentary resizings and cleanings while in the first year after buying a tailored gemstone. Plus, consumers enjoy a very long time diamond improvement system whenever they actually ever would you like to replace their own diamond with a more recent, more pricey diamond.

If you would like actually see Blue Nile’s jewelry on your own, available a webroom place in your area. In stores in the united states, shoppers can check with well-informed jewelers as well as deal with Blue Nile’s jewelry. The webroom’s jewellery is for screen only, but you can make use of their particular iPad to position your order, if you want. Blue Nile’s bodily areas are a no-pressure ecosystem in which browsers are thanks for visiting consider and feel their particular precious jewelry.

“Absolutely very little danger,” Josh demonstrated. “We know the intrinsic worth of just what our very own precious jewelry can mean to a person, which is a responsibility we simply take exceedingly severely.”

Unlike the majority of precious jewelry retailers, Blue Nile motivates contrast purchasing. In fact, they suggest being able to access their site on the smart phone while in a jewelry store to help you carry out a side-by-side comparison of prices instantly. This empowers you to get the very best offer in-store an internet-based.

Based on Blue Nile’s Price Match Guarantee, “if you will find an equivalent GIA-graded diamond at a lesser rate,” they will complement the cost. Simply contact 1-888-565-7641 to make the claim 100% free. With uncompromising design and irresistible pricing, Blue Nile guarantees satisfaction on every purchase.

Blue Nile: working out for you Get a hold of your own Diamond for the Rough

We’ve all heard expensive diamonds are a woman’s closest friend, but, for all you fellas around, diamonds could possibly be the buddy, too, if you take the amount of time to know why is all of them sparkle. Blue Nile creator Mark Vadon revealed firsthand exactly how scary it may be to choose an engagement ring. Thus, the guy established a less complicated strategy to teach consumer about diamond rates, and then you should buy your chosen band online for a portion of the cost.

Meant to final, Blue Nile supplies affordable and strikingly beautiful diamonds in a number of hues, cuts, and styles. From unique wedding bands to stylish valentine’s pendants, their unique extensive selection of jewelry adds worth your special times.

Blue Nile backs the standard of their own expensive diamonds with customer-first policies and sophisticated custom made resources. If you’d like to program anyone you like simply how much the individual means to you, getting a diamond, pearl, or gem can easily have the desired effect. Using Blue Nile’s purchasing recommendations, interested lovers can figure out how to spend less on their engagement or wedding rings so they really convey more to invest on honeymoon!

“you can aquire a band in a more modern-day method through Blue Nile. It’s not necessary to do so the outdated way anymore,” Josh said. “we should teach visitors to get like professionals, utilizing our very own tips for the cost they want without compromising top quality.”